“Procrastination is a thief of time, collar him.” ~Charles Dickens

Sometimes, we all experience the urge of saving and activity we’re supposed to perform for the next day. Much as this habit may seem normal to many people out there, it’s a huge limiting factor to progress. The famous Spanish painter, Pablo Picasso was once quoted saying;. “Only put off untill tomorrow what you’re willing to die having left undone.”

Such sayings and more go deep into elaborating just how detrimental the habit of procrastination can be. The following are five reasons why procrastination is bad for business:

Doubtful reputation Nobody likes to associate or do business with a company that doesn’t timely deliver on its promises and has a bad reputation. Through habitual procrastination, a business owner or company executives ruin the reputation of the company they work for hence losing the trust of customers who’ll see the company as unreliable. Such occurrances often led to losses for the company.

Loss of opportunities Clearly, delaying or postponing company activities for later dates leaves the company or business ill prepared for any lucrative opportunities that may arise in the future and hence missing out. In business, departments such as R&D, marketing, sales among others should always be ahead of time in accessing and predicting future market situations so as to position the company strategically for the future.

Poor decision making Procrastination often results into making of poor business decisions by business leaders especially when situations become tight. This is common because time that’d have been used to discuss and assess options would have already been wasted leading to production of mediocre products or services which is unhealthy for business.

Loss of time In his famous quote, Benjamin Franklin, the founding father of the United States of America said, “you may delay, but time will not.” Alot of valuable time which could have be used to do productive work often gets wasted in acts of procrastination. This makes the habit an enemy of business.

Failure to meet organizational goals It is literally impossible to meet and achieve organizational goals when procrastination is in play in an organization. By delaying or postponing any process of production, the whole supply chain is affected and by that alone, businesses might not be able to achieve their sales targets among others leading to losses!

Procrastination is an evil that has ruined many good things. Only doing what you’re supposed to do now gives you the edge over it. Do it now!

Affiliate marketing refers to an advertising model in which a company pays commission to an external website for traffic or sales generated from it’s referrals. Like many other marketing models employed in business, affiliate marketing has proven to have an edge in getting the job done. Here are ten reasons why;

Ability to choose partners. Affiliate marketing gives one the ability to choose partners or associates he or she can ably work with basing on sustainability among other reasons. One has the opportunity to work with top performers simply because it’s a matter of choice.

Targeted traffic. Unlike other models of advertising which bombard the masses without being audience sensitive, affiliate marketing deals with targeted traffic! Meaning, people who are really interested in the product or service being advertised are targeted hence saving costs.

Pay per performance or sales. Payments in affiliate marketing are based on the performing or sales made by the marketers… isn’t that cool? This means that the costs of advertising are greatly reduced!

Low risk of market. In the past, we’ve witnessed giant companies spending millions of dollars on marketing yet fail to achieve their sales targets. With affiliate marketing, such risks and losses can be averted simply because payment is make after sales and yeah…it causes the marketers to work harder since money talks!

Increases SEO. Through affiliate marketing, SEO Can greatly be increased through the numerous backlinks to your site via the affiliate blogs!

Brand ambassadors or influencers. Usually, consumers trust their brand ambassadors or influencers, so with affiliate marketing, it’s quite profitable to leverage on the fact that most consumers will buy a product just because their favorite celebrity or influencer is talking about it or using the same product!

Limited startup costs. Getting started in affiliate marketing is quite cheaper and easier compared to other marketing models. The limited startup costs make it quite easier for you to join in and make things happen!

Time saving. Companies that have embraced affiliate marketing and have well performing teams usually have some good time saved up for focusing on some other departments of the company that need it…this model is quite time saving!

Increases brand awareness. Affiliate marketing increases brand awareness since the brand ambassadors or influencers used usually connect down to the grassroots. This is very important because it builds good image and alot of sales can be made through this.

Possible to tap into global market place. Tapping into the international market has been made easier through affiliate marketing. Positioning effective brand ambassadors and influencers strategically around the globe has made it possible for many companies to tap into the tight market place quite effectively!

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