5 things to understand before starting a business!

Starting a new business is quite an interesting adventure and it too, can be quite a nightmare especially for new entrepreneurs…but this is one process that shouldn’t be accompanied by fear, rather, it should be a meticulous process accompanied by logical research and facts. The entrepreneurial journey is one that you want to start with an insight of what is likely to happen in the near future and this happens only after studying trends among others. Here are five things you must understand before starting any business.

Understand the market. The market is one single most important aspect of any business; afterall, who’d want to be in a business that doesn’t have any market, customers and so on. Market research must be taken seriously at any stage of any business. An entrepreneur must always continue to ask questions and seek answers about his target market. Questions like how the product or service can be improved…how does the consumer want it among others should be constantly asked and answered appropriately.

Evaluate your strengths, skills and time. Yeah, the strengths, skills and time play a very vital role in starting and running any business successfully! You need to understand exactly what you can offer, how you can offer it and when you can offer such value. This kind of evaluation allows you to know your field of competence and gives you a chance to improve on your weaknesses by seeking mentorship, more knowledge and partnership with competent people.

Risk assessment. In every business out there, there is a degree of risk. Ofcourse some business lines carry more risk than others but yeah, there’s risk we all gotta deal with. A good entrepreneur starting out will want to know and understand exactly the kind of risks he’s likely to face, how he’s likely to lose money or property among others and how it’s likely to affect him or her. Being equipped with such knowledge gives you the chance to mitigate certain risks ahead of time.

Writing a business plan. Yes! A good business must have a business plan. Because this acts like a compass to your business. It gives direction, purpose and emphasizes action points in your business. Writing a business plan should be one of the first things that comes to your mind before venturing into one. And by the way, not many investors would be as much interested in discussing a business that has no plan!

Be ready to face the storm! Somebody once said that the business and entrepreneurial world is not for the faint hearted and that’s very true! In this world, there is so much uncertainty and things could go south quite fast. It is in such times that you need to keep a cool head rather than go crazy! Mental preparation is very important when venturing out because it gives you the capacity to navigate through the hard times since those hard times will surely come!

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10 reasons why your business could fail!

To many of us, seeing a business come crumbling down isn’t something new. Some of us have even had to go through the heartbreaking tragedy of having to shut our business doors because things have failed! Surprisingly, many folks out there can’t actually explain exactly what caused their businesses to collapse. Here are ten reasons why your business could fail.

Poor management. Poor management is on of the core reasons as to why so many businesses have come crumbling down. As the name suggests, poor management involves leaders having poor communication skills, poor conflict resolution, poor attitude towards work, poor adaptability to changes, excessive oversight among others. Whenever you see such traits among your employees, failure is knocking at your door!

Lack of information. Meanwhile many young people are interested in starting businesses today, they aren’t as much interested in equipping themselves with information relevant to their line of business. This is dangerous in that lack of information in business is akin to blindness. All business decisions must be taken basing on facts, otherwise, wrong decisions are bound to be made. Always take care to purposely look out for more information about your business.

Rigidity. I personally have seen many small and large businesses alike crumbling down because of one simple fact, being so rigid! Refusal to embrace new ways of doing business because one is so attached to to the old ways of doing things is one huge mistake many business leaders in Africa often make! The world is moving on fast and innovators aren’t sleeping. Soon, the things we see as top notch will become obsolete. Flexibility and innovation is the only way to stay afloat. Otherwise, sinking is inevitable.

Mismanagement of inventory. Back in the day, my parents owned a grocery store in the neighborhood. Things seemed to be moving on well at the beginning untill they started grossly mismanaging whatever inventory was there in the business. A year later, the grocery store was no more!

Lack of sales. The sole purpose of starting a business is to make sales so that a profit can be made at the end of the day. So a business that fails to make sales is destined for collapse! Sales is the heartbeat of any business there is. There’s no way business expenses can be met if the business doesn’t make sales.

Failure to understand customers. As a businessman, it is important to understand the need your customers want fulfilled and how exactly they want it. That’s how business works. When you begin to see things this way, then you’ll keep your customers and even attract new ones. Failure to understand this simple trick will eventually rid you of your customers. We already know what happens to businesses that lack customers.

Unsustainable growth. While some people think growth is a good thing, business growth has to be sustainable in every aspect. Uncontrolled expansion had led to the collapse of several businesses simply because expansions come with costs among others. When operating costs exceed the business revenue, failure is up next!

Poor planning. The truth is many businesses today operate without a business plan. Proprietors or business leaders do not know exactly what they want to achieve and have misguided priorities. This is not healthy for business. Every business must have a workable business plan which must guide all business activities.

Complacency Most times when our businesses are doing well, we tend to feel overly satisfied with our achievements that we do not take care to examine potential dangers that await us. So when the danger actually surfaces, it’s a surprise that we are not ready to deal with. Usually very fatal.

Lack of focus. I know of a man who likes calling himself the Jack of all trades. He’s quite a good Businessman but he’s always confused! Simply because he feels he can do everything, he never really gets to accomplish anything. Focus on one thing and do it really well, others can come in to diversify later.

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